Direct speech: Ben Gorham, founder of Byredo - Look At Me - posts - the flow of "Fashion"
Ben Gorham Byredo founded in 2006 in Stockholm. Now niche perfumery Byredo sold Colette in Paris and New York Barneys. It makes the flavors cotton on body together with creative agency M / M, and the brand Acne magazine Fantastic Man, of the mainstream and still manages to be commercially successful. Ben recently opened its first boutique in Stockholm cotton on body and toured by bicycle capital of France in search of the right place for a boutique in Paris. Byredo scents from day to day will be sold in Moscow.
Primarily my own, of course. Fragrance Green, which was created first - a remembrance of how my father smelled in those days, when I was little. There are many things are mixed: the smells of Paris 70s, in which he lived, cologne, which he enjoyed, and my love for him and my children's resentment toward him, and so on. Translated into the language of perfume ingredients, this has resulted in a bouquet of orange seed, sage, jasmine, rose, honeysuckle, cotton on body violets, sweet almond and musk. The second fragrance - Chembur - dedicated to my mother. In fact, so called town in India, near Mumbai, where she came from. I was there as a child, and then came an adult - and not found in the city, which are stored in memory. I distinctly remember that while there smelled spices, because people come there for picnics and cooking the food. Still had a lot of parks, so the smell of spices mixed with the aroma of fresh herbs and the smell of incense, which came out of the temple. Nothing cotton on body that I have not discovered. cotton on body Had to be created anew: ginger, incense, nutmeg, amber, musk, bergamot, lemon ... so it turns out the memory in vials. cotton on body
No, of course, I'm not finished selfish to only those involved that their memories pour back and forth. Sometimes I am just attracted cotton on body by the idea to do something nobody has ever done. As it happens, for example, fragrance Rose Noir. His foundation - damask rose. I first tried the pure smell in this laboratory at the perfumer with whom I work. In its raw form, it seemed to me something of discharge very old fashion. I was curious to make it modern. And I thought that's what. In traditional Eastern culture smell the roses - it absolutely masculine scent, a symbol cotton on body of masculinity. In Western culture, on the contrary, a symbol of femininity. I decided to play with gender-rose and make a cross, not a man and not a woman. As a result, cotton on body the base notes was added moss, musk, cysts in the top notes - grapefruit and freesia, and turned unisex scent. But it's still a game with memories, just in this case, the collective memory of what a rose - man or woman. And the last flavor cotton on body I just released in conjunction with the M / M-Paris Creative studio, which develops the concept of art and fashion-projects cotton on body - it is generally the smell of ink, M / MINK. In fact, there is certainly no ink and adoksal, incense, clover honey, patchouli and amber. And after a while you realize that this fragrance smells, not with ink, but ... But you'd better try yourself.
No, of course. I just come up with ideas. Byredo creates fragrances for great perfumer, with whom I complete cotton on body understanding at the level of memories, and at the level of smell, Jerome Epinett. And fragrances for candles develops another lovely perfumer Olivia Dzhakobetti. And I'm actually an artist by training and a former basketball player at all.
Probably can not say that it is a common phenomenon. I do not think that all basketball players dream of making a career in the perfume business. But I somehow it happened. I accidentally met with a man all his life to create fragrances, and realized there he is, the tool with which you can keep the memories forever. cotton on body
Byredo company you founded in 2006 and quickly came up with several cotton on body flavors. And when your candles appeared and lotions? Usually, however, as it happens: first fragrance, then, to support cotton on body him and again give a reason news reporters do bannuyu line, then a candle to write again ...
No, I did not know anything about these marketing tricks. I'm like a klutz, released all at once. I wanted the whole world to make all Byredo. I just created it and immediately decided to share with all.
Constantly I do not wear. When I'm working on a new flavor, I generally does not use it because I have to be clean, have a clean conscience, you know? And when not working, I occasionally cotton on body curiously back to what created. You know how some people put on a jacket after a long break and with curiosity to see themselves in the mirror. This summer, for example, I often wore Palermo.
No. Everything is constantly changing time, the mood of the country. Today I look at things differently than watched yesterday. Tomorrow will look different than today. Rewrite whenever old flavor - this is to rewrite the past. Why? CREATE better
Ben Gorham Byredo founded in 2006 in Stockholm. Now niche perfumery Byredo sold Colette in Paris and New York Barneys. It makes the flavors cotton on body together with creative agency M / M, and the brand Acne magazine Fantastic Man, of the mainstream and still manages to be commercially successful. Ben recently opened its first boutique in Stockholm cotton on body and toured by bicycle capital of France in search of the right place for a boutique in Paris. Byredo scents from day to day will be sold in Moscow.
Primarily my own, of course. Fragrance Green, which was created first - a remembrance of how my father smelled in those days, when I was little. There are many things are mixed: the smells of Paris 70s, in which he lived, cologne, which he enjoyed, and my love for him and my children's resentment toward him, and so on. Translated into the language of perfume ingredients, this has resulted in a bouquet of orange seed, sage, jasmine, rose, honeysuckle, cotton on body violets, sweet almond and musk. The second fragrance - Chembur - dedicated to my mother. In fact, so called town in India, near Mumbai, where she came from. I was there as a child, and then came an adult - and not found in the city, which are stored in memory. I distinctly remember that while there smelled spices, because people come there for picnics and cooking the food. Still had a lot of parks, so the smell of spices mixed with the aroma of fresh herbs and the smell of incense, which came out of the temple. Nothing cotton on body that I have not discovered. cotton on body Had to be created anew: ginger, incense, nutmeg, amber, musk, bergamot, lemon ... so it turns out the memory in vials. cotton on body
No, of course, I'm not finished selfish to only those involved that their memories pour back and forth. Sometimes I am just attracted cotton on body by the idea to do something nobody has ever done. As it happens, for example, fragrance Rose Noir. His foundation - damask rose. I first tried the pure smell in this laboratory at the perfumer with whom I work. In its raw form, it seemed to me something of discharge very old fashion. I was curious to make it modern. And I thought that's what. In traditional Eastern culture smell the roses - it absolutely masculine scent, a symbol cotton on body of masculinity. In Western culture, on the contrary, a symbol of femininity. I decided to play with gender-rose and make a cross, not a man and not a woman. As a result, cotton on body the base notes was added moss, musk, cysts in the top notes - grapefruit and freesia, and turned unisex scent. But it's still a game with memories, just in this case, the collective memory of what a rose - man or woman. And the last flavor cotton on body I just released in conjunction with the M / M-Paris Creative studio, which develops the concept of art and fashion-projects cotton on body - it is generally the smell of ink, M / MINK. In fact, there is certainly no ink and adoksal, incense, clover honey, patchouli and amber. And after a while you realize that this fragrance smells, not with ink, but ... But you'd better try yourself.
No, of course. I just come up with ideas. Byredo creates fragrances for great perfumer, with whom I complete cotton on body understanding at the level of memories, and at the level of smell, Jerome Epinett. And fragrances for candles develops another lovely perfumer Olivia Dzhakobetti. And I'm actually an artist by training and a former basketball player at all.
Probably can not say that it is a common phenomenon. I do not think that all basketball players dream of making a career in the perfume business. But I somehow it happened. I accidentally met with a man all his life to create fragrances, and realized there he is, the tool with which you can keep the memories forever. cotton on body
Byredo company you founded in 2006 and quickly came up with several cotton on body flavors. And when your candles appeared and lotions? Usually, however, as it happens: first fragrance, then, to support cotton on body him and again give a reason news reporters do bannuyu line, then a candle to write again ...
No, I did not know anything about these marketing tricks. I'm like a klutz, released all at once. I wanted the whole world to make all Byredo. I just created it and immediately decided to share with all.
Constantly I do not wear. When I'm working on a new flavor, I generally does not use it because I have to be clean, have a clean conscience, you know? And when not working, I occasionally cotton on body curiously back to what created. You know how some people put on a jacket after a long break and with curiosity to see themselves in the mirror. This summer, for example, I often wore Palermo.
No. Everything is constantly changing time, the mood of the country. Today I look at things differently than watched yesterday. Tomorrow will look different than today. Rewrite whenever old flavor - this is to rewrite the past. Why? CREATE better
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