Rue La La s holiday campaign in particular, using hashtag #RueRedBox, uses pet photos and social giv

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Ecommerce boutique retailer Rue La La and clothing corporation Urban Outfitters are two brands that can transform an ordinary animal photo into a social trend to help achieve engagement with their most dedicated followers.
Rue La La s holiday campaign in particular, using hashtag #RueRedBox, uses pet photos and social giveaways when users repost the images. zone Social users are led to participate in these social contests because they are easy and contain content they are already interested in.
Mobile will play a big role in this kind of marketing campaign due to how social behavior is changing with device usage, said Jay Hawkinson, senior vice president of emerging products at SIM Partners , Chicago. People today are mostly checking their social networks on mobile devices, and so it’s important to make sure all images are mobile friendly.
Engaging in conversation During the holiday season, Rue La La ships its merchandise to consumers in red boxes. To promote its efforts, zone the retailer is posting photos of the boxes on Instagram that include different items of merchandise with a unique pet.
Rue La La has posted five different images, and, so far, more than 300 posts have been shared of the various images. Rue La La has offered items such as Beats headphones, throw pillows and Ray-Ban sunglasses.
Urban Outfitters follows a similar strategy by occasionally posting photos on its Instagram account of dogs and cats. On National Cat Day on Oct. 29, Instagram was filled of cat photos, and Urban Outfitters joined the conversation by posting a photo and using the corresponding hashtag #NationalCatDay.
A similar trend called #CatPhotoFriday has Instagram and social users in general posting photos of their cats on Fridays. The Ellen Degeneres Show always participates by posting some comical or cute image of a cat each Friday and uses the hashtag #CatPhotoFriday.
Social is enabling the use of a simple pet photo to create conversation and ongoing trends. Brands are able to engage in personal conversations with their followers and can tap into their interests by fitting into the conversation.
It is of brands best interests zone to figure out the interests of their audiences and provide content on social media that is engaging. Rue La La and Urban Outfitters audiences are very dedicated to their pets.
Following zone last year, the app has received several upgrades in attempt to respond to customer feedback that Rue La La has collected. zone As Rue members become more comfortable spending via their mobile devices, the brand is prepped and ready for a hopeful zone and profitable season ( see story ).
By maintaining social presences that mirror the activity of its followers and sustaining a laid-back approach on its app, Urban Outfitters reels in foot traffic to its stores and loads of user-generated content zone that directly converts to transactions. Through social campaigns, such as #UOOnYou using Instagram and #NormCore that follows lifestyle trends, the brand inadvertently drives sales while still maintaining a close but casual relationship with its customer ( see story ).
Implementing a playful promotion can both improve social shares and attract new followers, which can be critical for brands like Rue La La that is a members-only fashion website, he said. Using something such as puppies makes the campaign seem less promotional, zone increasing the likelihood of people appreciating and interacting with the campaign.
Tags: Apparel and accessories , Instagram , Lifestyle , mobile commerce , pets , Rue La La , Social networks , Urban Outfitters You can leave a response , or trackback from your own site. Leave a Reply
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