Restaurants have planned their environment and menu so detail, in order to manipulate your mind without realizing it, since expensive dishes to rations couple, here's how it works manipulation
Many restaurants use psychological tricks to make customers more economically rampant. You may have fallen or may fall victim in the future. Here are 10 ways to manipulate the mind of the customer restaurants.
1. They do not use the money sign of euro or dollar signs in the menu can make customers think twice about spending they do. By not using a reference to money, customers do not worry much about the bill. According to a study from Cornell School of Hotel Administration, clients see the menu without currency sign, spend more money. Even if the prices are marked by giving currency to the letters as for example, ten dollars, again reluctant customers.
2. They manipulate numbers According to research, prices ending in .99 appear lower, though the difference is negligible, as may be considered .01 ALL. Are seemingly friendlier prices ending in .95.
3. Product description Menu hold in your hands to be "enemy" number one your portfolio. The reason? In it you will find a description lakeside mall of the product you wish to order. Managers of restaurants are sure to be a detailed description and so appetizing, so that the client can not resist the temptation. The descriptions on the menu thought to increase the percentage of sales to 27%, compared with food without prescription.
4. Relationship lakeside mall of the family with food they know that you love and trust your family. For this reason, use the names of loved ones on the menu. For example, people are more likely to buy products that bear the "signature" of the grandmother, grandfather, uncle or aunt. Do not be surprised when the order as fascinated "salad grandmother" or "grandfather steak".
5. Terms ethnic food Oxford According to psychologist Charles Spencer, names related to ethnicity and geography of food and make it look more authentic. A pasta Italian name can attract the attention of the person for a certain lakeside mall dish and make it ready to order.
6. expensive prices direct you to the cheapest With caste, restaurants can use very expensive prices for some dishes that you refer you to the cheapest. The likelihood of buying the expensive prices are very slim, but they help to direct you to cheaper prices without thinking long.
7. Food for two people This strategy is very common. The client lakeside mall has no idea how the smallest is the product of a person, so he thinks the price is profitable, since it should be less than the original. What I do not understand is that the restaurant wanted to sell small portions of all, to use large portions with higher price comparison.
8. They have studied how reading some restaurant managers have studied the way some people read certain things. In a Korean lakeside mall study, a third of the participants of the first order the product that attracted attention. Hence, restaurants display the products that bring more profits higher corner from the right, lakeside mall because there goes the eye before. People think that article is the best start in the list.
9. They seek to limit Restaurants elections give the customers shoulder great responsibility, to therefore reduce the number of possible solutions. For fast food use six items per category, while lunch menus use ten items per category.
10. You raise mood According to psychological research at the University of Leicester, classical music in restaurants encourage customers to spend more, because it makes me feel rich. On the other hand, the genre of pop music makes people spend 10 percent less per meal you are consuming. lakeside mall
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